Humanitarian Service

Samaritan

UI / UX & Service Design

Branding Strategy & Development

Interaction & Motion Design

🚀 September 2021

There are more Americans experiencing homelessness today than ever before. Samaritan exists to provide financial and social support for people living on the street to their path to achieving personal goals.

Members of the community can get an opportunity to know unhoused individuals through their profiles, learn about their goals, and contribute to specific needs.

I lead efforts to evolve the service and translate insights into features that address user pain points related to driving momentum around someone seeking a path back to health.

More Info ▿

Process

We collaborated closely as a cross-disciplinary team to discover specific needs, motivations, and barriers for the full cycle of offering financial help, gathering updates in the real time, and meaningfully redeeming and distributing funds for a person living without a home.

Walk with, not by.

A houseless person working with Samaritan receives access to a smart wallet beacon after working directly with a trusted partner.

During their check-ins, they can define personal goals, financial needs, and current housing and employment status that are posted to a public profile.

Beacon detections

Beacon detections are a rare event reserved for those that want to do more. We designed the experience to celebrate encounters, without relying on them.

Building relationships

Samaritan's can meet specific financial support needs, match donations for completed goals, commit to a recurring monthly donation, receive updates on spending and check-ins, and send encouraging messages to a houseless person they are invested in — all through the profile.

Accessing resources

Beacon holders can redeem funds at any time with a trusted partner organization to receive goods and services that are meant to serve as aid on their path back to health.