Icarus

Icarus began as an idea to create a private crowdfunding platform to get people out of their destructive habits by sending them to an appropriate wellness retreat
 to restore balance to their life. Over time, it has evolved into a harm reduction wellness company 
that develops supplements for addictive cravings 
as a measure of proactive health.

We collaborated with another local design team, Baddie Network, to ideate on the brand direction. Nailing the branding was crucial to our work because our niche audience requires a nuanced appeal and edge.